Instagram professional statistics, 26 August – 25 September 2026. The last figure is the one that matters for a hotel: almost three quarters of the reach comes from outside the existing audience.
Who will see your hotel
Russian-speaking founders and professional women in their late thirties and forties — the segment that travels several times a year, books directly, and treats where they stay as part of the story they tell about their life. Malaysia is visa-free for most of these passports.
Who they are
Predominantly women. 42.9% aged 35–44, 24.0% aged 45–54, 20.6% aged 25–34 — nearly 88% of the audience sits in the 25–54 bracket, at the age and income when travel is booked without looking at the price first.
Where they are
Russia 57.0% · Ukraine 12.7% · Kazakhstan 5.4% · Belarus 5.1% · Kyrgyzstan 2.3%. A market that flies to Southeast Asia through Kuala Lumpur and rarely sees it recommended by someone they trust.
Reels
316,000 views in the last 30 days. Individual reels in that period: 12,000 · 8,400 · 6,700 · 5,300 · 5,200 views.
Stories
83,000 views in the last 30 days, posted daily. This is where a hotel gets its tag, its link and the unhurried walk-through of the room.
What the hotel receives
A fixed package, delivered on a schedule. No vague promises of "coverage".
- 1One dedicated ReelFilmed on site, hotel account tagged and location pinned. Published within five days of check-out.
- 2Six to eight Stories during the stayArrival, room, breakfast, pool and one detail the hotel wants highlighted. Tag and link sticker on each.
- 3All raw photo and video handed overDelivered to the hotel after the stay, for its own social media, website and advertising.
- 4Usage rights for twelve monthsThe hotel may repost and boost the content on its own channels, organic and paid.
- 5A review on requestGoogle or TripAdvisor, written after the stay.
In exchange: two nights, 4–6 October 2026. Dates are flexible if another window suits the hotel better.
One reel, August 2026
Four thousand comments under a single video is an audience that argues, saves and shares — not one that scrolls past. Across the last 30 days the account collected 10,693 interactions. See the reel →
How the content looks
Warm, unhurried, shot in daylight. Interiors and architecture read as they are, without heavy filters.
Contact
Happy to adjust the package to what the hotel actually needs.